Pawsitivity Mobile App Case Study

Developed a high-fidelity mockup, prototype, and case study for an animal adoption mobile app.

Dogs sitting outdoors on a log, with a smartphone displaying a pet adoption app. The app features a cute puppy and the text 'Adopt a pet today!'
A presentation slide with green paw prints border, titled 'Keenan Fonger | Pawsitivity Mobile App Case Study' with three columns titled 'What Is It?', 'How Does It Work?', and 'My Objective'. The content discusses the Pawsitvity app designed to help
Slide titled "The Process" with four steps: 1. Research in pink, 2. Definition in red, 3. Ideation in blue, 4. Visual Design in green. Subtext for each step includes related tasks. Footer notes indicate this is a case study by Keenan Fonger.
A happy brown dog with a white chest and floppy ears standing on the beach near the water, with sunset sky in the background.
A presentation slide titled 'User Interviews' with quotes from five users on animal adoption and care, and a green footer with the title 'Keenan Fonger | Pawsitivity Mobile App Case Study'.
Page from a presentation with the title 'Definition' and the subtitle 'Sketches.' Includes images of diverse people, including a joyful woman with curly hair, an older man with a smile, and a group of smiling children outdoors.
A digital infographic about a person named Sarah, a 37-year-old mother from Regina, Saskatchewan, highlighting her love for dogs, her motivations to adopt a dog, goals, frustrations, and related information, with a photo of a happy family with childr
A profile of an elderly man with dark hair, a beard, and glasses, smiling against a blue background.
A profile page from a mobile app case study about a woman named Lori, who is 27 years old, a fashion designer from Toronto, Ontario. The page includes her motivations, goals, frustrations, and a quote about her desire for a pet cat. There is a photo
A detailed site map diagram outlining user flows for a Pawsitvity mobile app, including sections for onboarding, sign-up, login, home page, browsing animals, user profile, notifications, and settings.
Hand-drawn app interface sketches with labels for home, search, animal age, notifications, favorites, profile, remove page, filters, and map view.
A digital mood board featuring images of a golden retriever lying on grass, a row of trees in a park, a black dog holding a thank you note in its mouth, a kitten beside colorful balls, a cat reaching up, a dog running on a trail, a pink sky with a si
Slide titled 'Visual Design' showing style guide with primary colors: white (#FFFFFF), bright green (#7DD853); secondary colors: pink (#D8539A), red (#CD2C2C), blue (#5388D8), yellow (#EEDC37); font styles: Tahoma Bold 45pt, Heading 1; Archivo Black
Guide illustrating acceptable and unacceptable logo design practices, including color use, consistency, and adjustments for pawprints.
A page from a mobile app design case study on UI components, showing various button styles, search bar, gallery scroll icon, toggle switch, navigation bar, notification alert, favorite icons, input field, animal icons, and icons for home, search, not
A sheet with photography tips and a row of animal photos, including a dog on a beach, a ginger cat indoors, rabbits on grass, and a cat on stairs.
A slide from a presentation about photography, showing three images with crosses over them, indicating bad photography practices. The first image is of a dog with no clothes or outfits, the second is a close-up of a cat's face with a full view of the
Page from a mobile app showing a section titled 'Language' with positive words in green rounded boxes such as Happy, Animals, and Positive. The page is part of a case study by Keenan Fonger on Paw-sitivity.
A presentation slide with a green background featuring the large text 'The Result' in green. Beneath it, there is a paragraph discussing research, user interviews, testing, branding, and app development, and at the bottom, a green footer with the tex
Digital presentation of mobile app screens for pet adoption, displaying login and signup options, with images of dogs and a cat.
Screenshot of a mobile app interface showing a search page for adoption animals with a dog profile named Daisy.
A smartphone screen displaying a dog adoption profile for a female golden retriever named Daisy, age 2 years, weight 24.3 kg, at Northside Humane Society, with contact icons and a photo of a happy, brown, fluffy dog with its mouth open, tongue out, a
Screenshot of a mobile app showing notifications page with messages from various users and organizations, including time stamps and profile pictures.
A graphic showing multiple smartphone screens displaying the Pawsitvity app, which features images of dogs and text related to pet adoption and veterinary care, with a green and white color scheme.
A digital case study page titled 'In Conclusion' with sections on 'What's Next?', 'What I Learned', 'What Would I Do Differently?', and 'Improvement is Iterative'. The page features green paw print graphics on a white background and is authored by Ke